Neuroscience · AI · Leadership
Cut from a live keynote: FOBO, the wheel and the fire, why using AI is not cheating, and what Dorka actually believes in. Sound on.
Session rating reported by the organizer from attendee evaluations, May 2026. Full proof of performance →
Dorka doesn't do three-day hotel workshops where people learn their personality type and go home unchanged. She's spent years figuring out why most leadership development fails - and building something that actually works.
Her keynotes connect neuroscience, AI, and organisational behaviour in a way that's direct, research-backed, and - as audiences tend to report - impossible to sit still through.
Neuroscience & AI - From dopamine-driven task-switching to why your CEO's age predicts your remote work policy. The research you didn't know you needed.
CEO of Y2Y Ltd. - Leadership development, coaching, and organisational consulting. Daily practice, failure, trying again - that's the method.
Global Speaker - Four continents, 300+ engagements. From HR summits to supply chain conferences to factory floors.
Leadership after the end of the specialist era
AI might not take your job. But if your job is a pile of tasks, nothing else, it's already gone. What remains is horizontal: ownership, seeing across domains, and leading both humans and AI agents. What is horizontal thinking? The Kindle edition is open for pre-order on Amazon now; the paperback follows on January 1.
“This book delivers.” - Marshall Goldsmith, Thinkers50 #1 Executive Coach
No mercy. Every keynote is customised to your theme and audience; read about each keynote →
Planning a specific format? Town halls · HR conferences · Leadership offsites · AI summits · Kickoffs · Procurement & supply chain · Industry conferences · Corporate events in Budapest
I'll be straight with you - no "contact for pricing" mystery games. Here's how it works.
Life is short and my bucket list is long. If your event is in Japan, Taiwan, New Zealand, Iceland, or Peru - cover my flights and hotel, and the keynote fee is on me. Seriously.
*Free as in zero speaking fee. Travel + accommodation still applies. Yes, this is a real offer.
Non-profit & social impact organisations: reach out anyway. Science-backed leadership development shouldn't be a luxury - and Dorka means it.
Speaking in Hungary, in Hungarian, to a Hungarian audience? The fees above are for international events. Ask me directly for a quote: dorka@y2y.hu.
You'll go deeper with AI than with any human helper, ever. Not because it's smarter. Simply because you have no shame threshold with it. And that will be what prepares your path to the humans who can actually help.
- Dorka Nagy-Józsa
The most important interview question of 2026. Your CEO's age predicts your remote work policy - and Stanford has the data to prove it.
Read on Y2Y → AI & Brain ScienceWe spent a decade killing multitasking. Now your ADHD colleague running 47 browser tabs might be the most evolved person in the room.
Read on Y2Y → Organizational BehaviorYour people are trapped. And they know it. They're sitting with their backs to the future - not looking forward, not steering.
Read on Y2Y → AI & Human BehaviorAI won't replace human helpers. It will be what finally prepares your path to them - because you have no shame threshold with a machine.
Read on Y2Y → Leadership DevelopmentLeadership isn't a vitamin deficiency. It's practice. Daily work. Feedback. Failure. The right question isn't whether leaders are born - it's how we develop them.
Read on Y2Y →New research-backed insights every week on leadership, neuroscience, AI, and the future of work.
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Engaging narratives that blend neuroscience research with compelling leadership anecdotes and real-world case studies that land with every audience.
Tailored presentations for diverse audiences including C-suite executives, HR leaders, tech innovators, and educators - across industries and cultures.
Dynamic delivery with audience participation, live demonstrations, and practical tools participants can implement immediately the next day.
Known for creating powerful "aha" moments that translate into sustained organizational change. Humor, vulnerability, and scientific precision - all at once.
ICF-certified coach. Certified in advanced neuroleadership, organizational development, and professional coaching methodologies.
Certified sport mental coach bringing elite athlete mindset training to leadership. Applies performance psychology principles from competitive sports to high-stakes business environments.
Y2Y is responsible for the mental preparation of the Hungarian national team competing at WorldSkills International - the world championship of vocational skills.
Extensive experience advising leaders on AI adoption, human factors in technology, and neuroscience-informed change management. Regular thought leadership contributor.
Founder and CEO of Y2Y - a leadership development consultancy specializing in neuroscience-based organizational transformation and team performance.
Featured speaker at SHRM, ICF, IFPSM World Summit, ITBN ConXpo, HR (R)EVOLUTION, WorldSkills, and leadership & HR summits across four continents.
I had a 3pm back-to-back so I was genuinely planning to slip out after 20 minutes. I didn't. I'm not sure exactly when that decision happened - somewhere between the prefrontal cortex part and the moment she made a room of 400 procurement professionals laugh at themselves. I flew back and cancelled two vendor contracts we didn't need.
I've counted - somewhere around 280 presentations on change management. After 200 you stop expecting surprises. Dorka managed to surprise me. Not in a gimmicky way - more like the feeling when someone explains something you've been doing wrong for years, but without making it humiliating. We had her back six months later for our senior leadership days.
I don't write these. Making an exception. Two days after the keynote, three of my direct reports - none of whom knew the others were doing it - sent me essentially the same message. One used the phrase "I finally understand why I've been wrong about my team." I don't know what she did but it worked.
She spent maybe 15 minutes methodically taking apart every culture transformation framework I've used for the last seven years. I was in the front row. It was uncomfortable in an extremely useful way - which is not a sentence I expected to say about a keynote. What I didn't expect was to leave with three actual, concrete things I could do on Monday. That almost never happens at these things. Usually it's "you need to be more agile" and a QR code to a podcast.
I booked her on a strong abstract and one reference call that was just "you won't regret it." Not a lot to go on. Accurate though. The thing that stays with me is that the science didn't feel like a credential flex - it felt like she was genuinely trying to explain something she finds fascinating. That's rare. Also she's funny in a way that doesn't feel rehearsed, which is even rarer.
Dorka Nagy-Józsa (Hungarian name order: Nagy-Józsa Dorka) is an international keynote speaker from Budapest, Hungary, an ICF PCC certified coach and the founder-CEO of Y2Y Ltd. She speaks on AI, neuroscience, leadership and the future of work, and has presented on 4 continents at events like SHRM, ICF, IFPSM and WorldSkills.
Three signature keynotes: The Neuroscience of Why Change Fails; AI, Your Brain & the New Rules of Work; and Built to Lead: Sport Science Meets the Boardroom. Every keynote is customised to the theme and the audience of the event.
Live. Dorka speaks on stage, in the room with the audience: keynotes of 30-75 minutes. Travel and accommodation are covered by the organiser.
Keynotes start from €3,000, plus travel and accommodation. Non-profit and social impact organisations are welcome to reach out anyway. For an event in Hungary, in Hungarian, for a Hungarian audience, ask Dorka directly for a quote at dorka@y2y.hu.
English and Hungarian.
In Budapest, Hungary. Dorka is a Budapest-based keynote speaker who speaks at events in Budapest, across Hungary and worldwide, in English or Hungarian.
Use the booking form on this page or email dorka@y2y.hu. Tell us the date, location, audience size and topic, and you get an answer within 48 hours.
C-suite and leadership offsites, HR and L&D conferences, AI and technology summits, procurement and supply chain congresses, from 150 to 1,500 people in the room. Clients in the 2025-26 season include a US-listed data-center operator, a Deutsche Telekom Group company, two European insurance groups, a Nordic credit-management group, and market leaders in FMCG, retail, pharma and energy.
Yes. She has spoken on four continents, including SHRM INCLUSION 2024 in Denver, ICF in Toronto, the IFPSM World Summit in Kenya and China, AI Summit Europe 2026 in Riga, a university keynote in Jakarta and LOGY in Helsinki and Tallinn. The organiser covers travel and accommodation.
Nagy-Józsa Dorka (angolul Dorka Nagy-Józsa) budapesti nemzetközi keynote előadó, ICF PCC minősítésű coach, a Y2Y Hungary Kft. alapító CEO-ja. Témái: mesterséges intelligencia és a munka jövője, neurotudományos alapú vezetésfejlesztés, változásmenedzsment.
Az oldalon lévő űrlapon vagy a dorka@y2y.hu címen. Magyar és angol nyelvű élő előadásokat vállal.
Tell me about your event and I'll get back to you within 48 hours.
Fully booked until late January · next available date: 25 January 2027